Essentials of services marketing

MLA

Wirtz, Jochen. Essentials of Services Marketing. Fourth edition. Harlow: Pearson Education Limited, 2023.

APA

Wirtz, J. (2023). Essentials of services marketing. Fourth edition. Harlow: Pearson Education Limited.

Chicago

Wirtz, Jochen, Essentials of Services Marketing. Fourth edition. Harlow: Pearson Education Limited, 2023.