Strategic management : text and cases
Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Dess, Gregory G. |
| Subject: | Strategic planning |
| Publication Year: | 2023 |
| Language: | English |
| Published: | New York : McGraw-Hill Irwin, [2023]. |
| ISBN: | 9781266200465 1266200460 |
| Notes: | Includes bibliographical references and indexes. |
| Course: |
BUS460 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.4012 DES 2023 | Available |
| English Book (4/F) | 658.4012 DES 2023 | Available |