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Events management : principles and practice
Raj, Razaq, author.
Oxford : Goodfellow Publishers, 2022.
Bibliographic Information
| Format: | eBook |
|---|---|
| Author: | Raj, Razaq, |
| Subject: | Special events |
| Publication Year: | 2022 |
| Language: | English |
| Published: | Oxford : Goodfellow Publishers, 2022. |
| ISBN: | 9781915097200 1915097207 |
| Notes: | Includes bibliographical references and index. Electronic reproduction. Ipswich, MA Available via World Wide Web. Description based upon online resource; title from PDF title page (viewed April 11, 2022). Part 1: Concept and Management: Ch 1 Introduction to Events Management; Ch 2 Events Destinations and Management; Ch 3 Event Entrepreneurship; Ch 4 Human Resource Management; Part 2: Finance and Law: Ch 5 Financial Management in the Events Industry; Ch 6 Costing, Pricing and Capital in Events Industry; Ch 7 Project Management and Financing; Ch 8 Risk Management and Safety; Part 3: Marketing and Media: Ch 9 Event Sponsorship; Ch 10 Marketing Process, Communications and Public Relations; Ch 11 Brand Co-creation and Social Media; Ch 12 New Multimedia Technology for Events Organizers: Part 4: Preparation and Operation; Ch 13 Events Assessing, Planning and Monitoring; Ch 14 Event Logistics; Ch 15 Event Production, Design and Lighting; Ch 16 Crowd Control and Crowd Dynamics; Ch 17 Expos, Conferences and Conventions: Part 5: Events and Beyond: Ch 18 Sustainable Festivals and Events; Ch 19 Long-Term Legacy and Impacts: Ch 20 Sporting Events; Ch 21 Evaluation and Impact of Events: Ch 22 The Future of the Events Industry: Index. |
| Course: |
PRA340 |