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HKSYU Library

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    LEADER 02774nam 2200481Ii 4500
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    991008152416407546
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    20220507151533.7
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    cr |n|||||||||
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    220326s2022 enk ob 001 0 eng d
    020
     
     
    a| 9781915097200 q| electronic book
    020
     
     
    a| 1915097207 q| electronic book
    020
     
     
    z| 1915097193
    020
     
     
    z| 9781915097194
    020
     
     
    z| 1915097215
    020
     
     
    z| 9781915097217
    035
     
     
    a| ebs3203377
    035
     
     
    a| (NhCcYBP)ybp302802691
    037
     
     
    a| 9781915097200 b| Goodfellow Publishers Ltd
    040
     
     
    a| NhCcYBP c| NhCcYBP
    050
     
    4
    a| GT3405 b| .R35 2022
    082
    0
    4
    a| 394.2068 2| 23
    100
    1
     
    a| Raj, Razaq, e| author.
    245
    1
    0
    a| Events management : b| principles and practice.
    250
     
     
    a| Fourth edition / b| Razaq Raj, Tahir Rashid.
    264
     
    1
    a| Oxford : b| Goodfellow Publishers, c| 2022.
    300
     
     
    a| 1 online resource
    336
     
     
    a| text b| txt 2| rdacontent
    337
     
     
    a| computer b| c 2| rdamedia
    338
     
     
    a| online resource b| cr 2| rdacarrier
    504
     
     
    a| Includes bibliographical references and index.
    533
     
     
    a| Electronic reproduction. b| Ipswich, MA n| Available via World Wide Web.
    588
     
     
    a| Description based upon online resource; title from PDF title page (viewed April 11, 2022).
    505
    0
     
    a| Part 1: Concept and Management: Ch 1 Introduction to Events Management; Ch 2 Events Destinations and Management; Ch 3 Event Entrepreneurship; Ch 4 Human Resource Management; Part 2: Finance and Law: Ch 5 Financial Management in the Events Industry; Ch 6 Costing, Pricing and Capital in Events Industry; Ch 7 Project Management and Financing; Ch 8 Risk Management and Safety; Part 3: Marketing and Media: Ch 9 Event Sponsorship; Ch 10 Marketing Process, Communications and Public Relations; Ch 11 Brand Co-creation and Social Media; Ch 12 New Multimedia Technology for Events Organizers: Part 4: Preparation and Operation; Ch 13 Events Assessing, Planning and Monitoring; Ch 14 Event Logistics; Ch 15 Event Production, Design and Lighting; Ch 16 Crowd Control and Crowd Dynamics; Ch 17 Expos, Conferences and Conventions: Part 5: Events and Beyond: Ch 18 Sustainable Festivals and Events; Ch 19 Long-Term Legacy and Impacts: Ch 20 Sporting Events; Ch 21 Evaluation and Impact of Events: Ch 22 The Future of the Events Industry: Index.
    650
     
    0
    a| Special events x| Management.
    710
    2
     
    a| EBSCOhost
    776
    0
    8
    c| Original z| 1915097193 z| 9781915097194 z| 1915097215 z| 9781915097217
    856
    4
    0
    z| EBSCO DDA u| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3203377
    910
    \
    \
    a| yll
    920
     
     
    a| 9781915097200
    998
    \
    \
    a| e-bk b| 13-04-23 c| z f| eng
    999
    \
    \
    a| o d| o e| z f| -
    945
     
     
    h| Supplement l| location i| barcode y| id f| bookplate a| callnoa b| callnob n| PRA340