Debug: No search context available for navigation
Social media in sport : theory and practice
Singapore : World Scientific, 2021.
"This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies."--
Bibliographic Information
| Format: | Book |
|---|---|
| Subject: |
Social media in sports Sports administration Sports |
| Publication Year: | 2021 |
| Language: | English |
| Published: | Singapore : World Scientific, 2021. |
| ISBN: | 9789811237652 9811237654 |
| Series: | Emerging issues and trends in sport business ; vol. 2. |
| Notes: | Includes bibliographical references and index. Introduction to social media in sport -- Research in social media and sport -- Online communities in sport -- Social media use in major sports -- Social media use in minor sports -- Social media in sports decision-making -- Social media and data management in sport -- Social media and relationship marketing in sport -- Social media and brand management in sport -- Social media and sponsorship in sport -- Social media and sports media -- Social media, social and legal issues in sport -- Social media and crisis communication in sport -- Diversity and inclusion in social media and sport -- Revenue generation and return on investment from social media in sport -- A practical guide to social media management in sport. |
| Course: |
JOUR231 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 796.0688 SOC 2021 | Available |