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LEADER 02448cam a2200385 i 4500
001
991008119969207546
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20230210141155.0
008
210805s2021 si a b 001 0 eng d
020
 
 
a| 9789811237652 q| (hardcover)
020
 
 
z| 9789811237669 q| (ebook (institutions))
020
 
 
z| 9789811237676 q| (ebook (individuals))
035
 
 
a| (WSP)WSP00012299
040
 
 
a| WSPC b| eng c| WSPC d| NUSCL d| HK-SYU
050
 
4
a| GV568.3 b| .S63 2021
092
0
 
a| 796.0688 b| SOC 2021
245
0
0
a| Social media in sport : b| theory and practice / c| editors, Gashaw Abeza ... [et al.].
264
 
1
a| Singapore : b| World Scientific, c| 2021.
264
 
4
c| ©2021
300
 
 
a| xxi, 484 pages : b| illustrations ; c| 24 cm
336
 
 
a| text b| txt 2| rdacontent
336
 
 
a| still image b| sti 2| rdacontent
337
 
 
a| unmediated b| n 2| rdamedia
338
 
 
a| volume b| nc 2| rdacarrier
490
1
 
a| Emerging issues and trends in sport business ; v| vol. 2.
504
 
 
a| Includes bibliographical references and index.
505
0
 
a| Introduction to social media in sport -- Research in social media and sport -- Online communities in sport -- Social media use in major sports -- Social media use in minor sports -- Social media in sports decision-making -- Social media and data management in sport -- Social media and relationship marketing in sport -- Social media and brand management in sport -- Social media and sponsorship in sport -- Social media and sports media -- Social media, social and legal issues in sport -- Social media and crisis communication in sport -- Diversity and inclusion in social media and sport -- Revenue generation and return on investment from social media in sport -- A practical guide to social media management in sport.
520
 
 
a| "This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies."-- c| Publisher's website.
650
 
0
a| Social media in sports.
650
 
0
a| Sports administration.
650
 
0
a| Sports x| Marketing.
700
1
 
a| Abeza, Gashaw, e| editor.
830
 
0
a| Emerging issues and trends in sport business ; v| vol. 2.
910
 
 
a| kct b| mkl c| wsl
998
 
 
a| book b| 10-02-23
945
 
 
h| Supplement l| location i| barcode y| id f| bookplate a| callnoa b| callnob n| JOUR231