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Sports sponsorship : principles and practices
Fortunato, John A., author.
Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2013]
" This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. "--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Fortunato, John A., |
| Subject: |
Sports sponsorship Sports |
| Publication Year: | 2013 |
| Language: | English |
| Published: | Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2013] |
| ISBN: | 9780786474318 0786474319 0786474319 (softcover : alk. paper) 9780786474318 (softcover : alk. paper) |
| Notes: | Includes bibliographical references (pages 185-203) and index. |
| Course: |
JOUR231 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 796.07973 POR 2013 | Available |