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LEADER 01557cam a2200361 i 4500
001
991008119968907546
005
20230210100707.0
008
130710s2013 ncu b 001 0 eng
010
a| 2013027512
020
a| 0786474319 (softcover : alk. paper)
020
a| 9780786474318 (softcover : alk. paper)
035
a| (julac-retro)11119416
040
a| DLC
e| rda
b| eng
c| DLC
d| YDX
d| YDXCP
d| BTCTA
d| BDX
d| OCLCO
d| HKP
d| HK-SYU
042
a| pcc
050
0
0
a| GV716
b| .F69 2013
082
0
0
a| 796.07973
2| 23
092
0
a| 796.07973
b| POR 2013
100
1
a| Fortunato, John A.,
e| author.
245
1
0
a| Sports sponsorship :
b| principles and practices /
c| John A. Fortunato ; foreword by Tony Ponturo.
264
1
a| Jefferson, North Carolina :
b| McFarland & Company, Inc., Publishers,
c| [2013]
264
4
c| ©2013
300
a| xii, 214 pages ;
c| 26 cm
336
a| text
2| rdacontent.
337
a| unmediated
2| rdamedia.
338
a| volume
2| rdacarrier.
504
a| Includes bibliographical references (pages 185-203) and index.
520
a| " This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. "--
c| Back cover.
650
0
a| Sports sponsorship.
650
0
a| Sports
x| Public relations.
700
1
a| Ponturo, Tony.
910
a| kct
b| mkl
c| wsl
998
a| book
b| 10-02-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| JOUR231