Librarian View
LEADER 01846cam a2200397 i 4500
001
991007947069207546
005
20250915113655.0
008
211008s2023 nyu b 001 0 eng d
010
a| 2021049897
020
a| 9781265481827
q| (loose-leaf edition)
020
a| 1265481822
q| (loose-leaf edition)
020
z| 9781264330263
q| (bound edition)
020
z| 126433026X
q| (bound edition)
035
a| (OCoLC)1274023811
z| (OCoLC)1274230540
035
a| (OCoLC)on1274023811
040
a| DLC
b| eng
e| rda
c| DLC
d| OCLCF
d| OCLCO
d| HKP
d| HK-SYU
042
a| pcc
050
0
0
a| HD30.3
b| .A73 2023
050
4
a| HD30.3
b| .A744 2023
9| wsl
082
0
0
a| 658.4/5
2| 23
092
0
a| 658.45
b| ARG 2023
100
1
a| Argenti, Paul A.,
e| author.
245
1
0
a| Corporate communication /
c| Paul A. Argenti.
250
a| Eighth edition.
264
1
a| New York, NY :
b| McGraw Hill LLC,
c| [2023]
300
a| xxii, 262 pages ;
c| 23 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
520
a| "This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and information technology (IT) is more recent. In the past 35 years, senior managers at a growing number of companies have come to realize the importance of an integrated communication function"--
c| Provided by publisher.
650
0
a| Communication in management.
650
0
a| Communication in organizations.
910
a| nlw
b| kkl
c| wsl
998
a| book
b| 11-09-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| ENG212