Librarian View
LEADER 01795cam a2200349 i 4500
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991007311139707546
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20241206115821.0
008
190926t20202020enka f b 001|0|eng|d
020
a| 9781292318103 (Paper)
020
a| 1292318104 (Paper)
035
a| (CaONFJC)74623676
040
d| NNfCLS
d| HK-SYU
050
4
a| HF5415.32
b| .S63 2020
082
0
0
a| 658.8/342
2| 23
092
0
a| 658.8342
b| SOL 2020
100
1
a| Solomon, Michael R.,
e| author.
245
1
0
a| Consumer behavior :
b| buying, having, and being /
c| Michael R. Solomon.
250
a| Thirteenth edition.
250
a| Global edition.
264
1
a| Harlow, England :
b| Pearson,
c| [2020]
264
4
c| ©2020
300
a| 640 pages :
b| illustrations (black and white, and colour) ;
c| 28 cm
500
a| Revised edition of the author's Consumer behavior, [2017]
504
a| Includes bibliographical references and indexes.
505
0
a| Foundations of consumer behavior -- Buying, having, and being: an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self : mind, gender, and body -- Personality, lifestyles, and values -- Choosing and using products -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture.
650
0
a| Consumer behavior.
650
0
a| Consumers
x| Attitudes.
907
a| b13034108
b| 08-01-22
c| 01-03-11
910
a| ykc
b| mkl
c| wsl
935
a| (HK-SYU)500985235
9| ExL
998
a| book
b| 13-01-20
c| m
d| a
e| -
f| eng
g| enk
h| 0
i| 1
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| ACT314