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The four steps to the epiphany : successful strategies for products that win

Blank, Steven G. (Steven Gary), author.
[California?] : [Steve Blank?], [2013]

Bibliographic Information


Format: Book
Author: Blank, Steven G. (Steven Gary),
Subject: Entrepreneurship
New products
Relationship marketing
Business planning
Publication Year:2013
Language:English
Published:[California?] : [Steve Blank?], [2013]
ISBN:9780989200509
0989200507
Notes:"The book that launched the lean startup revolution"-- Cover
The hero's journey -- Introduction -- The path to disaster : the product development model -- The path to epiphany : the customer development model -- Customer discovery -- Customer validation -- Customer creation -- Company building -- Appendix A : customer development team -- Appendix B : Customer development checklist.
Course: MDIT330

Availability at HKSYU Library


Location Call number Status
English Book (4/F) 658.8 BLA 2013 Available