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The four steps to the epiphany : successful strategies for products that win
Blank, Steven G. (Steven Gary), author.
[California?] : [Steve Blank?], [2013]
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Blank, Steven G. (Steven Gary), |
| Subject: |
Entrepreneurship New products Relationship marketing Business planning |
| Publication Year: | 2013 |
| Language: | English |
| Published: | [California?] : [Steve Blank?], [2013] |
| ISBN: | 9780989200509 0989200507 |
| Notes: | "The book that launched the lean startup revolution"-- Cover The hero's journey -- Introduction -- The path to disaster : the product development model -- The path to epiphany : the customer development model -- Customer discovery -- Customer validation -- Customer creation -- Company building -- Appendix A : customer development team -- Appendix B : Customer development checklist. |
| Course: |
MDIT330 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.8 BLA 2013 | Available |