The four steps to the epiphany
MLA
Blank, Steven G. The Four Steps to the Epiphany : Successful Strategies for Products That Win. Fifth edition [California?]: [Steve Blank?], 2013.
APA
Blank, S. G. (2013). The four steps to the epiphany : successful strategies for products that win. Fifth edition [California?]: [Steve Blank?].
Chicago
Blank, Steven G. The Four Steps to the Epiphany: Successful Strategies for Products That Win. Fifth edition [California?]: [Steve Blank?], 2013.