Librarian View
LEADER 01840cam a2200421 a 4500
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991005471059707546
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20240104162654.0
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051130s2006 caua 001 0 eng
020
a| 0321348109 (pbk.)
020
a| 9780321348104
035
a| (HKSYU)b11762652-852hksyu_inst
040
a| NAB
c| NAB
d| BGU
d| UMC
d| HUA
d| OrLoB-B
d| HKSYC
042
a| pcc
050
4
a| HD69.B7
b| N4 2006
082
0
a| 658.827
092
0
a| 658.827
b| NEU 2006
100
1
a| Neumeier, Marty.
245
1
4
a| The brand gap :
b| how to bridge the distance between business strategy and design : a whiteboard overview /
c| by Marty Neumeier.
250
a| Rev. ed.
260
a| Berkeley, Calif. :
b| New Riders,
c| c2006.
300
a| 194 p. :
b| ill. ;
c| 21 cm.
500
a| "AIGA" -- Cover.
504
a| Includes bibliographical references (p. 181-187) and index.
520
1
a| "Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET.
650
0
a| Brand name products.
650
0
a| Brand name products
x| Planning.
650
0
a| Branding (Marketing)
710
2
a| American Institute of Graphic Arts.
907
a| b11762652
b| 10-02-22
c| 15-02-06
910
a| wpc
b| ksc
935
a| (HKSYC)500604679
9| ExL
970
1
1
l| Discipline 1
t| Differentiate
970
1
1
l| Discipline 2
t| Collaborate
970
1
1
l| Discipline 3
t| Innovate
970
1
1
l| Discipline 4
t| Validate
970
1
1
l| Discipline 5
t| Cultivate
998
a| book
b| 19-04-06
c| m
d| a
e| -
f| eng
g| cau
h| 4
i| 0
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA440