Librarian View
LEADER 02286cam a2200445 i 4500
001
991002326819707546
005
20251205092225.0
008
220210s2022 caua b 001 0 eng d
010
a| 2021943757
015
a| GBC1J4985
2| bnb
020
a| 9781529742800
q| (pbk.)
020
z| 9781529742817
020
z| 9781529788402
q| (ePub ebook)
020
z| 9781529784442
q| (PDF ebook) :
c| £37.99
035
a| (HKSYU)b21539728-852hksyu_inst
035
a| (Uk)020403161
040
a| StDuBDS
b| eng
c| StDuBDS
d| Uk
e| rda
e| pn
d| HK-SYU
042
a| ukblsr
050
0
0
a| HF5415.1265
b| .H35775 2022
050
4
a| HF5415.1265
b| .H365 2022
9| wsl
092
0
a| 658.872
b| HAN 2022
100
1
a| Hanlon, Annmarie,
e| author.
245
1
0
a| Digital marketing :
b| strategic planning & integration /
c| Annmarie Hanlon.
246
3
a| Strategic planning and integration
250
a| Second edition.
264
1
a| Los Angeles :
b| SAGE,
c| 2022.
264
4
c| ©2022
300
a| xvii, 454 pages :
b| illustrations ;
c| 25 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
500
a| Previous edition: 2019.
504
a| Includes bibliographical references and index.
505
0
a| Part 1: Digital Marketing Essentials; Chapter 1: The Digital Marketing Environment; Chapter 2: The Digital Consumer; Part 2: Digital Marketing Tools and Channels; Chapter 3: Email, Websites, SEO and Paid Search; Chapter 4: Content Marketing; Chapter 5: Social Media Marketing; Chapter 6: Online Communities; Chapter 7: Mobile Marketing; Chapter 8: Augmented, Virtual and Mixed Reality; Part 3: Digital Marketing Strategy and Planning; Chapter 9: Digital Marketing Audits; Chapter 10: Digital Marketing Strategy and Objectives; Chapter 11: Digital Marketing Planning; Part 4: Digital Marketing Management; Chapter 12: Managing Resources and Reporting; Chapter 13: Digital Marketing Metrics and Analytics; Chapter 14: Integrating, Improving and Transforming Digital Marketing;
650
0
a| Internet marketing.
907
a| b21539728
b| 23-05-22
c| 10-02-22
910
a| ykc
b| mkl
935
a| (HK-SYU)501048223
9| ExL
998
a| book
b| 23-05-22
c| m
d| a
e| -
f| eng
g| cau
h| 0
i| 0
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA420