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Mass media research : an introduction
Wimmer, Roger D.
Australia : Wadsworth, Cengage Learning, c2014.
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Wimmer, Roger D. |
| Subject: | Mass media |
| Publication Year: | 2014 |
| Language: | English |
| Published: | Australia : Wadsworth, Cengage Learning, c2014. |
| ISBN: | 9781285074603 1285074602 9781133307334 1133307337 9781285074603 (pbk.) |
| Series: | Wadsworth series in mass communication and journalism |
| Notes: | Previous ed.: 2011. Includes bibliographical references and indexes. Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research -- Research in the electronic media -- Research in advertising -- Research in public relations. |
| Course: |
JOUR203 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 302.23072 WIM 2014 | Available |
| English Book (4/F) | 302.23072 WIM 2014 | Available |