Librarian View
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991001067969707546
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20251211122808.0
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090910s2014 at a b 001 0 eng d
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a| 9781285074603 (pbk.)
020
a| 9781133307334
035
a| (HKSYU)b14498480-852hksyu_inst
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a| MNU
c| MNU
d| OCLCO
d| BTCTA
d| YDXCP
d| BWX
d| XII
d| CPV
d| HK-SYU
050
4
a| P91.3
b| .W47 2014
050
4
a| P91.3
b| .W566 2014
9| wsl
082
0
4
a| 302.23072
2| 23
092
0
a| 302.23072
b| WIM 2014
100
1
a| Wimmer, Roger D.
245
1
0
a| Mass media research :
b| an introduction /
c| Roger D. Wimmer, and Joseph R. Dominick.
250
a| 10th ed.
260
a| Australia :
b| Wadsworth, Cengage Learning,
c| c2014.
300
a| xiii, 481 p. :
b| ill. ;
c| 24 cm.
490
1
a| Wadsworth series in mass communication and journalism
500
a| Previous ed.: 2011.
504
a| Includes bibliographical references and indexes.
505
0
a| Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research -- Research in the electronic media -- Research in advertising -- Research in public relations.
650
0
a| Mass media
x| Research.
700
1
a| Dominick, Joseph R.
830
0
a| Wadsworth series in mass communication and journalism.
907
a| b14498480
b| 08-01-22
c| 02-10-13
910
a| wpc
b| df
935
a| (HK-SYU)500821737
9| ExL
998
a| book
b| 04-11-13
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945
h| Supplement
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945
h| Supplement
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