Librarian View
LEADER 02175cam a2200505 i 4500
001
991000850089707546
005
20251125180323.0
008
210608s2021 mdua b 001 0 eng
010
a| 2020007483
020
a| 9781538138175
q| (paperback ;
q| alkaline paper)
020
z| 9781538138168
q| (cloth ;
q| alkaline paper)
020
z| 9781538138182
q| (epub)
035
a| (HKSYU)b21237517-852hksyu_inst
035
a| (DLC) 2020007483
035
a| (OCoLC)1141937626
040
a| DLC
b| eng
e| rda
c| DLC
d| OCLCO
d| OCLCF
d| YDX
d| HNK
d| HK-SYU
042
a| pcc
050
4
a| HF5415.1265
b| .Q46 2021
050
4
a| HF5415.1265
b| .Q474 2021
9| kkl
082
0
0
a| 658.8/72
2| 23
092
0
a| 658.872
b| QUE 2021
100
1
a| Quesenberry, Keith A.,
d| 1971-
e| author.
245
1
0
a| Social media strategy :
b| marketing, advertising, and public relations in the consumer revolution /
c| Keith A. Quesenberry.
246
3
0
a| Marketing, advertising, and public relations in the consumer revolution
250
a| Third edition.
260
a| Chicago :
b| Rand McNally,
c| 1970.
264
1
a| Lanham, Maryland :
b| Rowman & Littlefield, an imprint of The Rowman & Littlefield Publishing Group, Inc.,
c| [2021]
264
4
c| ©2021
300
a| xvii, 474 pages :
b| illustrations ;
c| 27 cm
336
a| text
b| txt
2| rdacontent
336
a| still image
b| sti
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
520
a| "This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--
c| Provided by publisher.
650
0
a| Internet marketing.
650
0
a| Internet advertising.
650
0
a| Social media.
650
0
a| Internet in public relations.
907
a| b21237517
b| 08-01-22
c| 08-06-21
910
a| nlw
b| mkl
935
a| (HK-SYU)501033514
9| ExL
998
a| book
b| 04-10-21
c| m
d| a
e| -
f| eng
g| mdu
h| 0
i| 0
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| SOC413
945
h| Principal
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| JOUR395