Librarian View
LEADER 02177cam a2200385Ii 4500
001
991000849539707546
005
20220928114848.0
008
210607s2018 enka b 001 0 eng d
010
a| 2018931792
020
a| 9781788115360
q| (paperback)
020
z| 9781788115346
q| (cased)
020
z| 9781788115353
q| (eBook)
035
a| (HKSYU)b21237402-852hksyu_inst
035
a| (OCoLC)1015805609
z| (OCoLC)1015812222
z| (OCoLC)1043194067
z| (OCoLC)1045653628
040
a| YDX
b| eng
e| rda
c| YDX
d| LTSCA
d| OCLCF
d| DLC
d| KMS
d| OTC
d| HK-SYU
050
4
a| HF5415.1265
b| .H643 2018
082
0
4
a| 658.8/72
2| 23
092
0
a| 658.872
b| HOF 2018
100
1
a| Hofacker, Charles F.,
e| author.
245
1
0
a| Digital marketing :
b| communicating, selling and connecting /
c| Charles F. Hofacker.
264
1
a| Cheltenham, UK :
b| Edward Elgar Publishing,
c| [2018]
264
4
c| ©2018
300
a| xiv, 203 pages :
b| illustrations ;
c| 25 cm
336
a| text
b| txt
2| rdacontent
336
a| still image
b| sti
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
505
0
a| What is digital marketing? -- Electronic service -- Internet design and philosophy -- Observational and experimental data - Legal and ethical aspects of digital marketing -- Internal company operations -- Consumer-business relationships -- Business-business relationships -- The online audience -- Human information processing --Visual design practice -- Writing for the screen -- Site structure -- Interactive advertising -- Consumer problem solving online -- Consumer search -- Channels and direct channels -- Mobile devices -- Selling strategy -- Hubs and auctions -- Information versus inventory -- Information products -- User-generated content -- Virtual communities -- Social media -- Strategy in a networked world -- The future of e-marketing.
650
0
a| Internet marketing.
907
a| b21237402
b| 08-01-22
c| 07-06-21
910
a| nlw
b| mkl
935
a| (HK-SYU)501033597
9| ExL
998
a| book
b| 04-10-21
c| m
d| a
e| -
f| eng
g| enk
h| 0
i| 0
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| SOC413