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Global capital, local culture : transnational media corporations in China
Fung, Anthony Y. H
New York : Peter Lang, c2008
"This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporations Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China." --Book Jacket
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Fung, Anthony Y. H |
| Subject: |
Mass media and culture Piracy (Copyright) |
| Publication Year: | 2008 |
| Language: | English |
| Published: | New York : Peter Lang, c2008 |
| ISBN: | 9780820495002 082049500X |
| Series: | Popular culture & everyday life, v. 16 |
| Notes: | Includes bibliographical references (p. 201-203) and index Privacy, globalization and politics -- From globalization to glocalization -- Globalizing China: cases of transnational music records -- WTO, politics of control and collaborations -- A tale of two localizing global capitals: MTV and Channel V -- Active nation, active audience -- Toward an emerging (national) global culture |
| Course: |
HIST252 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 302.230951 FUN 2008 | Available |