Librarian View

LEADER 02591cam a2200469 a 4500
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991000667639707546
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20220623155440.0
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120709s2012 njua 001 0 eng d
010
 
 
a| 2012418217
015
 
 
a| GBB218045 2| bnb
016
7
 
a| 016035444 2| Uk
020
 
 
a| 9781118269749 (pbk.)
020
 
 
a| 1118269748 (pbk.)
020
 
 
z| 9781118283455 (ebk)
020
 
 
z| 9781118284780 (ebk)
020
 
 
z| 9781118287231 (ebk)
035
 
 
a| (HKSYU)b13864166-852hksyu_inst
035
 
 
a| (OCoLC)ocn778327037
040
 
 
a| UKMGB c| UKMGB d| BDX d| GK8 d| YDXCP d| ORX d| BWX d| VET d| SZR d| DLC d| HK-SYU
042
 
 
a| lccopycat
050
 
4
a| HF5415.1265 b| .S24 2012
082
0
4
a| 658.872 2| 23
092
0
 
a| 658.872 b| SAF 2012
100
1
 
a| Safko, Lon.
245
1
4
a| The social media bible : b| tactics, tools & strategies for business success / c| Lon Safko.
250
 
 
a| 3rd ed.
260
 
 
a| Hoboken, N.J. : b| John Wiley & Sons, c| c2012.
300
 
 
a| xviii, 622 p. : b| ill. ; c| 24 cm.
500
 
 
a| Previous ed.: 2010.
500
 
 
a| Includes index.
505
0
 
a| pt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.
650
 
0
a| Internet marketing.
650
 
0
a| Social media x| Economic aspects.
650
 
0
a| Online social networks x| Economic aspects.
650
 
0
a| Electronic commerce.
907
 
 
a| b13864166 b| 08-01-22 c| 26-10-12
910
 
 
a| ykc b| lcy
935
 
 
a| (HK-SYU)500799149 9| ExL
998
 
 
a| book b| 03-12-12 c| m d| a e| - f| eng g| nju h| 4 i| 0
945
 
 
h| Principal l| location i| barcode y| id f| bookplate a| callnoa b| callnob n| JOUR395
945
 
 
h| Principal l| location i| barcode y| id f| bookplate a| callnoa b| callnob n| JOUR395
945
 
 
h| Principal l| location i| barcode y| id f| bookplate a| callnoa b| callnob n| JOUR395