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Public relations practices : managerial case studies and problems
Boston : Pearson, c2014.
Bibliographic Information
| Format: | Book |
|---|---|
| Subject: | Public relations |
| Publication Year: | 2014 |
| Language: | English |
| Published: | Boston : Pearson, c2014. |
| ISBN: | 9780133354058 0133354059 9780133354058 (IE) |
| Notes: | Includes bibliographical references and index. The purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values. |
| Course: |
PRA450 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 659.2 PUB 2014 | Available |
| English Book (4/F) | 659.2 PUB 2014 | Available |
| English Book (4/F) | 659.2 PUB 2014 | Available |