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HKSYU Library

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    LEADER 01523nam a2200337 a 4500
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    991000642769707546
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    20251031145207.0
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    121011s2014 maua b 001 0 eng d
    020
     
     
    a| 9780133354058 (IE)
    020
     
     
    a| 0133354059
    035
     
     
    a| (HKSYU)b13858828-852hksyu_inst
    040
     
     
    a| HK-SYU c| HK-SYU
    050
     
    4
    a| HM1221 b| .C332 2014
    050
     
    4
    a| HM1221 b| .C468 2014 9| wsl
    082
    0
    0
    a| 659.2 2| 22
    092
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    a| 659.2 b| PUB 2014
    245
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    a| Public relations practices : b| managerial case studies and problems / c| Allen H. Center ... [et al.].
    250
     
     
    a| 8th ed.
    260
     
     
    a| Boston : b| Pearson, c| c2014.
    300
     
     
    a| xii, 276 p. : b| ill. ; c| 24 cm.
    504
     
     
    a| Includes bibliographical references and index.
    505
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    a| The purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values.
    650
     
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    a| Public relations v| Case studies.
    700
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    a| Center, Allen H.
    907
     
     
    a| b13858828 b| 08-01-22 c| 11-10-12
    910
     
     
    a| ykc b| df
    935
     
     
    a| (HK-SYU)500805268 9| ExL
    998
     
     
    a| book b| 21-02-13 c| m d| a e| - f| eng g| mau h| 0 i| 0
    945
     
     
    h| Supplement l| location i| barcode y| id f| bookplate a| callnoa b| callnob n| PRA450
    945
     
     
    h| Supplement l| location i| barcode y| id f| bookplate a| callnoa b| callnob n| PRA450
    945
     
     
    h| Supplement l| location i| barcode y| id f| bookplate a| callnoa b| callnob n| PRA450