21. Decoding the new consumer mind: how and why we shop and buy Yarrow, Kit, 1958- San Francisco, CA : Jossey-Bass, c2014. PRA440
22. The psychology of marketing: cross-cultural perspectives Farnham, Surrey, England : Gower, c2010. PSY306
23. Point of purchase: how shopping changed American culture Zukin, Sharon, New York, NY : Routledge, 2005. SOC412
24. The consumer revolution in urban China Berkeley : University of California Press, c2000. SOC371 SOC430
25. The Journal of consumer research Chicago, Ill. : University of Chicago Press. BUS130 BUS304 EBSCOhost EJS Access online version
26. Hacking growth: how today's fastest-growing companies drive breakout success Ellis, Sean, New York : Crown Business, [2017] PRA420
27. Microeconomics and behavior Frank, Robert H., New York, NY : McGraw-Hill Education, [2021] ECON203
28. The trend forecaster's handbook Raymond, Martin, 1961-, London : Laurence King Publishing, 2020. GDM521
29. The Romantic Ethic and the Spirit of Modern Consumerism: New Extended Edition Campbell, Colin. Cham : Springer International Publishing : 2018. SOC412
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