1. Journal of advertising. DeKalb, Ill. : Board of Directors, American Academy of Advertising, 1972- BUS130 BUS304
2. Journal of marketing research. Chicago : American Marketing Association, 1964- BUS130 BUS304 BUS340 ECON204 BUS360 BUS380
3. Journal of marketing. New York : American Marketing Association, 1936- BUS130 BUS340 BUS304 BUS360 BUS380
