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Journal of marketing.

New York : American Marketing Association, 1936-

Bibliographic Information


Format: Journal
Subject: Marketing
Marketing
periodicals
Periodicals
Périodiques
Zeitschrift
Online-Publikation
Publication Year:1936
Language:English
Published:New York : American Marketing Association, 1936-
Notes:Refereed/Peer-reviewed
Title from title screen (JSTOR, viewed Sept. 14, 2004).
Apr. issues for 1940-1942 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-1941.
Special issues accompany some volumes.
Mode of access: World Wide Web.
Published by the American Marketing Society and the National Association of Marketing Teachers, July-Oct. 1936.
Formed by the union of: American marketing journal (Online), and: National marketing review (Online).
Vol. 84, issue 6 (Nov. 2020) (SAGE Journals, viewed Nov. 02, 2020).
Course: BUS130
BUS340