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1. Essentials of marketing analytics

book cover

Hair, Joseph F., Jr., 1944-

New York, NY : McGraw Hill Education, [2024]

GDM524

2. Essentials of marketing research/ Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison

book cover

Hair, Joseph F., Jr., 1944-

New York, NY : McGraw Hill LLC, [2024]

BUS320

BUS130

BUS472