1. Consumer behavior: buying, having, and being Solomon, Michael R. Hoboken, N.J. : Pearson., 2024. PSY306 BUS240 BUS130
2. Essentials of consumer behavior: an applied approach Stephens, Debra L., New York, NY : Routledge, 2023. BUS360
3. Consumer behavior: buying, having, and being Solomon, Michael R., Harlow, England : Pearson, [2020] ACT314
6. Decoding the new consumer mind: how and why we shop and buy Yarrow, Kit, 1958- San Francisco, CA : Jossey-Bass, c2014. PRA440
8. The trend forecaster's handbook Raymond, Martin, 1961-, London : Laurence King Publishing, 2020. GDM521
