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BUS501
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Consumer behavior
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1.
消费者行为学= Consumer behavior
北京市 : 机械工业出版社, [2024]
BUS501
2.
消费者行为学= Consumer behavior
Schiffman, Leon G.,
北京市 : 中国人民大学出版社, 2021.
BUS501
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消费者行为学
北京 : 清华大学出版社, 2020.
BUS501
BUS503
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Motivation research (Marketing)
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Motivation research (Marketing).
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