1. Advertising account planning: new strategies in the digital landscape Pardun, Carol J., Lanham : Rowman & Littlefield, [2020] PRA440
2. Advertising campaign planning: developing an advertising-based marketing plan Avery, Jim, 1947- Irvine, California : Melvin & Leigh, Publishers, c2016. PRA440
3. The media handbook: a complete guide to advertising media selection, planning, research, and buying Katz, Helen E., New York, NY : Routledge, 2025. JOUR232 PRA460
4. The media handbook: a complete guide to advertising media selection, planning, research, and buying Katz, Helen E., New York : Routledge, 2022 PRA460
