152. Cultural theory and popular culture: an introduction Storey, John, 1950- Abingdon, Oxon ; Routledge, 2024. SOC312 JOUR440
153. Customer relationship management: concepts, applications and technologies Buttle, Francis, Abingdon, Oxon : Routledge, 2024. BUS240 BUS485
154. Data-driven HR: how to use AI, analytics and data to drive performance Marr, Bernard, London, United Kingdom ; Kogan Page, 2024. BUS352
156. Developing management skills Whetten, David A. (David Allred), 1946- Harlow, United Kingdom : Pearson Education Limited, [2024] BUS120
157. Digital analytics for marketing Feroz, A. Karim, New York ; Routledge Taylor & Francis Group, 2024. BUS351
158. Digital entrepreneurship: exploring alertness, orientation, and innovation in the digital economy Cham : Springer, [2024] BUS483
159. Digital marketing: foundations and strategy Zahay, Debra L., Boston, MA : Cengage Learning, Inc., [2024] BUS340 IFYP021
160. Digital marketing: integrating strategy, sustainability, and purpose Kaufman, Ira Morton, 1947- New York ; Routledge Taylor & Francis Group, 2024. BUS304
