1. MIS quarterly executive. Bloomington, IN : Accounting and Information Systems Dept., Kelley School of Business, Indiana University, 2002- BUS340
5. The journal of consumer research. Chicago, Illinois : Journal of Consumer Research, [1974]- BUS340
6. Journal of the Academy of Marketing Science. Greenvale, N.Y. : Academy of Marketing Science, 1973- BUS130 BUS340 BUS351
7. Journal of marketing research. Chicago : American Marketing Association, 1964- BUS130 BUS304 BUS340
