Resource Type: Book / Publication Year: 2021 / Subject: Brand name products / Pivot Field: Book - HKSYU Course Resources Search Results

Start Over Resource Type Book Publication Year 2021 Subject Brand name products Pivot Field Book

1. 品牌思维: 世界一线品牌的7大不败奥秘 = Rethinking prestige branding

book cover

Schaefer, Wolfgang,

北京 : 中国华侨出版社, 2021.

BUS502

2. 战略品牌管理: 企业与顾客协同战略 = Strategic brand management : firm-customer synergistic branding strategy

book cover

何佳訊,

北京 : 中国人民大学出版社, 2021.

BUS502

3. 高级品牌管理= Advanced brand management

book cover

北京: 清华大学出版社, 2021.

BUS502