4761. Linguistic fieldwork: a practical guide Bowern, Claire, 1977- Basingstoke : Palgrave Macmillan, 2008. ENG103
4762. Living autobiographically: how we create identity in narrative Eakin, Paul John , Ithaca, N.Y. : Cornell University Press, 2008. SW421
4763. Made to stick: why some ideas survive and others die Heath, Chip. New York : Random House, c2008. JOUR205
4765. Marketing metaphoria: what deep metaphors reveal about the minds of consumers Zaltman, Gerald. Boston, MA : Harvard Business Press, c2008. ACT314
4766. Museum frictions: public cultures/global transformations Durham : Duke University Press, 2006. ACT301
4770. Olympic dreams: China and sports, 1895-2008 Xu, Guoqi, 1962- Cambridge, Mass. : Harvard University Press, [2008] GEA202