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Made to stick : why some ideas survive and others die

Heath, Chip.
New York : Random House, c2008.

Bibliographic Information


Format: Book
Author: Heath, Chip.
Subject: Social psychology
Contagion (Social psychology)
Context effects (Psychology)
Publication Year:2008
Language:English
Published:New York : Random House, c2008.
ISBN:9781400064281
1400064287
Notes:"Originally published in slightly different form in 2007"--T.p. verso.
Includes bibliographical references and index.
Course: JOUR205

Availability at HKSYU Library


Location Call number Status
English Book (4/F) 302.13 HEA 2008 Available
English Book (4/F) 302.13 HEA 2008 Available
English Book (4/F) 302.13 HEA 2008 Available