4741. Made to stick: why some ideas survive and others die Heath, Chip. New York : Random House, c2008. JOUR205
4743. Marketing metaphoria: what deep metaphors reveal about the minds of consumers Zaltman, Gerald. Boston, MA : Harvard Business Press, c2008. ACT314
4744. Museum frictions: public cultures/global transformations Durham : Duke University Press, 2006. ACT301
4748. Olympic dreams: China and sports, 1895-2008 Xu, Guoqi, 1962- Cambridge, Mass. : Harvard University Press, [2008] GEA202
4749. On empire: America, war, and global supremacy Hobsbawm, E. J. (Eric J.), 1917-2012. New York : Pantheon Books, c2008. HIST320
4750. The Palestinian military: between militias and armies Frisch, Hillel. London ; Routledge, 2008. HIST371
