1. Contemporary advertising and integrated marketing communications Arens, William F., New York, NY : McGraw Hill LLC, [2023] PRA130
2. Advertising and promotion: an integrated marketing communications perspective Belch, George E. (George Edward), 1951- New York, NY : McGraw Hill LLC, [2023] ACT314 BUS240 IFYP021 PRA130 BUS130 JOUR450 PRA330
