1. Digital marketing: foundations and strategy Zahay, Debra L., Boston, MA : Cengage Learning, Inc., [2024] BUS340 IFYP021
2. Marketing strategy and competitive positioning Hooley, Graham J, Harlow, England : Pearson Education Limited, 2024. IFYP021 BUS130
3. Principles of marketing for a digital age Tuten, Tracy L., 1967- London ; SAGE, [2024] BUS130 IFYP021
