1. MediaWriting: print, broadcast, online and public relations Silverman, Deborah A., New York, NY ; Routledge, 2025. GEB102
3. Media today: mass communication in a converging world Turow, Joseph, New York, NY : Routledge, 2022. GEB102
4. McQuail's media & mass communication theory. McQuail, Denis, London ; Sage Publications, 2020. JOUR220 GEB102
6. Strategic brand management: building, measuring, and managing brand equity Keller, Kevin Lane, 1956- Harlow, Essex : Pearson Education Limited, [2020] PRA130 GEB102
7. Media events: the live broadcasting of history Dayan, Daniel, 1943- Cambridge, Mass. ; Harvard University Press, 1994. GEB102
