1. Essentials of marketing analytics Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill Education, [2024] GDM524
2. The new rules of marketing & PR: how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly Scott, David Meerman, Hoboken, New Jersey : John Wiley & Sons, Inc., [2024] GDM524
