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BUS523
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顧客關係管理= Coustomer relationship management
徐茂練,
新北市 : 全華圖書股份有限公司, 2022.
BUS523
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客戶智能: 客户营销与服务的数字化转型
楊林,
北京 : 人民郵電出版社, 2021.
BUS523
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营销和服务数字化转型: CRM3.0时代的来临
杨峻, 1960-
北京 : 中国科学技术出版社, 2022.
BUS523
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