1. Essentials of marketing research/ Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill LLC, [2024] BUS320 BUS130 BUS472
3. Qualitative research: the essential guide to theory and practice Savin-Baden, Maggi, 1960- Abingdon, Oxon ; Routledge, 2025. BUS472
4. Doing qualitative research Crabtree, Benjamin F., Thousand Oaks, California : SAGE Publications, Inc, [2023] BUS472
6. Research methods for business students Saunders, M. N. K., Harlow, England : Pearson, [2023]. BUS320 BUS472
7. Research methods in human resource management: investigating a business issue Anderson, Valerie (Principal lecturer), London, United Kingdom ; CIPD : Kogan Page Inc., 2024. BUS472
