1. Basic marketing research: customer insights and managerial action Churchill, Gilbert A., Boston, MA : Cengage, [2024]. BUS320
2. Business statistics using Excel: a complete course in data analytics Panneerselvam, R., ©2024 BUS320
3. Essentials of marketing research/ Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill LLC, [2024] BUS320 BUS130 BUS472
4. IBM SPSS statistics 29 step by step: a simple guide and reference George, Darren, New York, NY ; Routledge, 2024. SW510 SW342 BUS320 PSY510
