Course: ACT314 / Resource Type: Book / Subject: Marketing / Pivot Field: Book - HKSYU Course Resources Search Results

Start Over Course ACT314 Resource Type Book Subject Marketing Pivot Field Book

1. The disappearing product: marketing and markets in the creative industries

book cover

Bilton, Chris,

Cheltenham, UK : Edward Elgar Publishing, [2017]

ACT314

2. Marketing in creative industries: value, experience and creativity

book cover

Troilo, Gabriele,

London ; Palgrave Macmillan, 2015.

ACT314