1. Digital marketing excellence: planning, optimizing and integrating online marketing Chaffey, Dave, 1963- London ; Routledge, 2023. BUS130
2. 数字营销: 战略、实施与实践 = Digital marketing : strategy, implementation and practice Chaffey, Dave, 1963- 北京 : 清华大学出版社, 2022. BUS521
