1. The media handbook: a complete guide to advertising media selection, planning, research, and buying Katz, Helen E., New York, NY : Routledge, 2025. JOUR232 PRA460
2. The media handbook: a complete guide to advertising media selection, planning, research, and buying Katz, Helen E., New York : Routledge, 2022 PRA460
3. Advertising account planning: new strategies in the digital landscape Pardun, Carol J., Lanham : Rowman & Littlefield, [2020] PRA440
