Course: GDM524 / Resource Type: Book / Subject: Marketing / Pivot Field: Book - HKSYU Course Resources Search Results

Start Over Course GDM524 Resource Type Book Subject Marketing Pivot Field Book

1. Essentials of marketing analytics

book cover

Hair, Joseph F., Jr., 1944-

New York, NY : McGraw Hill Education, [2024]

GDM524

2. Marketing channel strategy: an omni-channel approach

book cover

New York ; Routledge, 2020.

GDM524