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1.
哈佛商業評論推薦必讀AI趨勢
Harvard Business Review.
臺北市 : 遠見天下文化出版股份有限公司, 2023.
BUS503
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2.
市场营销学= Marketing : an introduction
Armstrong, Gary (Gary M.),
北京 : 中国人民大学, 2022.
BUS503
3.
消费者行为学
北京 : 清华大学出版社, 2020.
BUS501
BUS503
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消费心理学= Consumer psychology
北京 : 清華大學出版社, 2018.
BUS503
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