Librarian View
LEADER 02234cam a2200361 i 4500
001
991008382808807546
005
20260213171830.0
008
060705s2007 mauac b 001 0 eng d
010
a| 2006022220
020
z| 9781405144117 (hbk. : alk. paper)
020
z| 1405144114 (hbk. : alk. paper)
020
a| 9781405144124
q| (paperback)
020
a| 1405144122
q| (paperback)
035
a| b20060452-852julac_network
035
a| (julac-retro)13876762
040
a| DLC
c| DLC
d| BAKER
d| C#P
d| HKP
b| eng
e| rda
d| HK-SYU
050
4
a| P96.I5
b| N487 2007
9| wlc
082
0
0
a| 302.2
2| 22
092
0
a| 302.2
b| NEW 2007
100
1
a| Newsom, Doug,
e| author.
245
1
0
a| Bridging the gaps in global communication /
c| by Doug Newsom.
264
1
a| Malden, Mass. :
b| Blackwell Publishing,
c| 2007.
264
4
a| ©2007
300
a| x, 153 pages :
b| illustrations ;
c| 23 cm.
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references (pages 143-147) and index.
520
a| "This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication.Key features include:Addresses an important subject that few other books do: how to communicate in the global media marketplace at both the interpersonal and public levelExplores mass modes of communication including advertising, public relations, the Internet, news, and magazinesRich with real life examples, chosen to appeal to studentsDraws on the author's experiences teaching media and public relations across Asia, Africa, and EuropeExamines the factors that are influencing cross-cultural communication, bringing together practical, philosophical, and theoretical approaches to various types of interaction." --
c| Amazon.
650
0
a| Communication, International.
650
0
a| Intercultural communication.
910
a| kct
b| wlc
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| ENG140