Librarian View
LEADER 02253cam a2200373 i 4500
001
991008379106407546
005
20260129083748.0
008
220510s2022 cc a b 001 0 eng d
020
a| 9789888765478
q| (paperback)
020
a| 9888765477
q| (paperback)
035
a| (OCoLC)on1315654760
040
a| HUA
b| eng
e| rda
c| HUA
d| HK-SYU
050
0
0
a| K1401
b| .Y74 2022
050
4
a| K1401
b| .Y876 2022
9| kkl
082
0
4
a| 346.048
2| 23
090
a| K1401
b| .Y87 2022
092
0
s| L
a| 346.048
b| YU 2022
100
1
a| Yu, Ronald,
e| author.
245
1
0
a| Intellectual property and contemporary business /
c| Ronald Yu.
250
a| Second edition.
264
1
a| Hong Kong :
b| LexisNexis,
c| [2022]
264
4
c| ©2022
300
a| xxxiii, 256 pages :
b| illustrations ;
c| 25 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
520
a| It has been famously said that most of the value created by companies today is now intangible, but if one drills down, one discovers that the real source of much of this value is intellectual property (IP).Intellectual Property and Contemporary Business (Second Edition) is a detailed work discussing the role of IP in helping businesses create and maintain competitive advantage.The book opens with a short discussion of the changing nature of competitive advantage, the growing contribution of IP to competitive advantage and moves to a discussion of various IP rights followed by in-depth discussions of IP valuation, financing and IP-related issues with artificial intelligence (AI) and non-fungible tokens (NFTs). This book will be an invaluable source of information for businesses, legal advisers, media, broadcasting agencies, students, and anyone interested in the evolving role of IP and competitive advantage.
c| Provided by publisher.
650
0
a| Intellectual property.
650
0
a| Patent laws and legislation.
775
0
8
i| Revision of:
a| Yu, Ronald.
t| Intellectual property for business.
d| Hong Kong : LexisNexis, 2013
z| 9789888231461
w| (OCoLC)866871805
910
a| nlw
b| kkl
c| wsl
998
a| book
b| dd-mm-yy
945
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| LAW325