The media handbook

MLA

Katz, Helen E. The Media Handbook : a Complete Guide to Advertising Media Selection, Planning, Research, and Buying. Ninth edition. New York, NY: Routledge, 2025.

APA

Katz, H. E. (2025). The media handbook : a complete guide to advertising media selection, planning, research, and buying. Ninth edition. New York, NY: Routledge.

Chicago

Katz, Helen E., The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying. Ninth edition. New York, NY: Routledge, 2025.